# emrule.co.nz

> AI-optimized mirror of emrule.co.nz containing 25 pages totalling 10,358 words of clean markdown content, structured data, and semantic HTML. Original source: https://emrule.co.nz/. Last updated: 2026-06-15T16:18:46.786Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Em Rule](/content/site-root.html): Editing and Writing (577 words)

## Articles & Blog Posts

- [Em Rule](/content/contact/index.html): This is just a short excerpt for the contact page. (88 words)
- [Em Rule](/content/about/index.html): This is just a short excerpt for the about page. (511 words)
- [Editing and Writing](/content/2017/10/04/the-writing-process/index.html): There are various types of writing and levels of editing, which I’ve talked about in another post. One thing to remember is that non-fiction, and business documents and reports, are very different from fiction (novels and short stories) and other creative work. I specialise in editing non-fiction and business-related writing, so I’ll talk about these.… (887 words)
- [Editing and Writing](/content/2017/10/11/formatting-using-word-styles/index.html): Have you ever wondered what the Styles section on your Word toolbar is for? You can assign these styles to the text in your document as you’re working, and it helps with formatting - if you decide the font you’re using is too small to read, and you’ve assigned Body Text style to the main… (977 words)
- [Editing and Writing](/content/2018/11/26/why-do-you-need-an-editor/index.html): People sometimes ask why they need an editor. What do editors do that a friend or colleague looking at your document won’t? An editor sees your document or report as a product representing your business, not you personally. A friend or colleague might be worried about upsetting you by saying they didn’t understand something, or… (406 words)
- [Editing and Writing](/content/2025/03/24/changing-words-format-painter-shortcut/index.html): I've found Word's Format painter a handy tool for many years – a quick Ctrl-Shift-C and Ctrl-Shift-V to copy and paste a style from one place to another (repeatedly) has been a quick and handy solution. Last year I discovered the shortcuts no longer worked in the same way, and I've been meaning to sit… (583 words)
- [Editing and Writing](/content/2019/09/13/more-macrons-loading-and-using-the-maori-keyboard/index.html): Kia ora! With Māori Language Week this week, a few people have been asking me how to type a vowel with a macron, especially outside of Word. I’ve talked about using macrons before, and as a commenter correctly pointed out, there is another way of putting a macron on a vowel, by loading and using… (682 words)
- [Em Rule](/content/services-2/index.html): Editing—Proofreading—Writing Kate has over 30 years' editing and proofreading experience, and more than 25 years' experience writing for businesses. She can help turn your writing into content you’re proud of; and if you don't have time to write that report or web content yourself, she can do it for you. It’s important to remember that… (513 words)
- [Editing and Writing](/content/2017/09/27/what-does-an-editor-do/index.html): I often see people wondering why they need an editor. What will an editor do that a friend or colleague looking at your document won’t? An editor will see your document or report as a product representing your business, rather than you personally. While a friend or colleague might be worried about upsetting you by… (626 words)
- [Editing and Writing](/content/2017/11/03/using-macrons/index.html): Microsoft Word doesn’t make adding macrons to Māori words in your documents a straightforward exercise, or at least it doesn’t feel like one. There’s no key you can just type them in with, and increasingly we’re becoming aware of words that we should have been including macrons on. First of all – what’s a macron?… (900 words)
- [Editing and Writing](/content/2018/06/27/well-known-style-guides-and-what-theyre-used-for/index.html): We’ve talked before about what a style guide is, but did you know that there are some famous ones that are used for specific purposes? The Chicago Manual of Style is a style guide for American English, and was started in 1906 by the University of Chicago Press. It's used by a variety of publishing… (505 words)
- [Em Rule](/content/2018/10/17/writing-for-your-audience/index.html): Before you start to write, one of the first things you should think about is who your audience is. Who are you writing your document for? Who do you want to read it, and what are their needs? Who Ask yourself if you're writing for professionals, or for the public. If you’re an engineer, and… (616 words)
- [Em Rule](/content/2019/07/11/how-do-you-say-the/index.html): Have you noticed there are two ways of saying "the"? A friend asked me about this recently, and why we say it differently at different times. We usually say "thuh", but if the next word starts with a vowel sound, we say "thee". Thuh pancakes, thee avocado, thee empty glass, thuh computer... This is one… (233 words)
- [Editing and Writing](/content/2019/07/17/less-and-fewer/index.html): Confused about when to use less or fewer? There's a rule in English that we treat countable nouns and uncountable nouns differently. This comes into play for fewer and less. If we're talking about countable nouns – things you can count – we use fewer: ten items or fewer (we can count the items) fewer… (292 words)
- [Editing and Writing](/content/2018/11/12/parihaka-day-5-november/index.html): Last Monday, 5 November, was Parihaka Day – you may have heard people and the media talking about it. If you'd like to know more about the invasion of Parihaka, and the events before and after it, you can access the Waitangi Tribunal's "The Taranaki Report – Kaupapa Tuatahi (WAI 143)" online. It's a report… (252 words)
- [Editing and Writing](/content/2019/08/29/whos-and-whose/index.html): Who’s and whose actually follow the same rule as it’s and its. Who’s is always short for who is; whose shows ownership. Two former workmates taught me a good way to remember this – have you heard of Who’s Who? It’s a British publication that gives basic information about a number of well-known people (you… (316 words)
- [Em Rule](/content/2018/11/30/remember-to-use-remember/index.html): How often do you send reminders to people saying "don't forget x", "remember y"? There's some suggestion that our subconscious doesn't hear the negative "don't", so doesn't retain the following information. I haven't found research that shows this (do let me know if you find some!) but I have noticed that people respond better to… (239 words)
- [Editing and Writing](/content/2019/08/23/much-and-many/index.html): Much and many can be confusing – it’s all about countable and uncountable (or measurable) nouns. many = things you can count much = things you can't count You can count raindrops (if you're fast!), so you use "many" when referring to them. But you can't count water. You can measure it, by the cup,… (218 words)
- [Em Rule](/content/2019/07/12/do-you-make-time-for-editing-your-marketing-material.html): Owners of busy businesses often feel they don’t have time to have an editor look at their branding and marketing material – but think of the time and money wasted if you discover a spelling mistake (or even an incorrect phone number) after everything's printed! Even the most beautiful branding and business cards are going… (241 words)
- [Editing and Writing](/content/2019/03/08/its-a-big-day/index.html): Happy International Women’s Day AND International Proofreaders’ Day! (166 words)
- [Em Rule](/content/2019/07/22/its-and-its/index.html): Lots of people struggle with its and it's - here's a way to help remember. it's = it (i)s its = belonging to it. It's great to visit Kāpiti and its beaches. There's more on this in my post Using apostrophes. (189 words)
- [Em Rule](/content/2019/07/18/happy-feedback-post/index.html): Some lovely feedback from a happy client – "I cannot thank you enough for all your help, advice, and being so accommodating! Thank you again, and have a great day." Editors don't have to be scary. Is there something I can help you with? (189 words)
- [Em Rule](/content/2019/06/17/stationary-and-stationery/index.html): Struggling to remember the difference between stationary and stationery? TrAins are stationAry at the station Envelopes are stationEry. What tricks do you use? #stationary #stationery #EmRuleEditing   (151 words)
- [news-sitemap-xml.html](/content/news-sitemap-xml.html) (1 words)

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