# Em Rule

## Editing and Writing

Lots of people struggle with its and it’s – here’s a way to help remember.

- it’s = it (i)s
- its = belonging to it.

**It’s** great to visit Kāpiti and **its** beaches.

There’s more on this in my post [Using apostrophes](/content/2017/10/30/using-apostrophes/index.html).